Design in Box makes statement against 'fast furniture'
April 20, 2023
'Sofa bed model 540' by Dutch furniture maker Gijs van der Sluis may ring a bell with vintage enthusiasts. This sleek and sophisticated design from 1960 can be ingeniously transformed from sofa to bed with one hand movement. Because this 'midcentury modern' gem looks so contemporary, it remains a coveted item on the second-hand market. It is precisely this timeless aesthetic (which characterizes his entire repertoire) that inspired some of Gijs van der Sluis' family members to create the new furniture brand Design in Box. "We create affordable design with a nod to grandfather's iconic designs but with the addition of circular innovations," explains founder Pim van der Sluis.
Click HERE for images (vintage designs, old sketches,...)
Design in Box stands for timeless, modular furniture with smart design: all parts are replaceable, allowing you to enjoy your furniture for generations. The brand was born from VDS Inbuco, a renowned family business that has been producing furniture for three generations. However, the company, which Gijs van der Sluis started up just after the war in 1946, initially had nothing to do with the interior design sector.
Design in Box's sustainable furniture is a clear nod to the renowned designs of grandfather Gijs van der Sluis. Here you can see the No13 lounge chair from Design in Box (left) and the vintage design it was inspired by (right).
Gijs van der Sluis (1922-2016)
1946: founding 'Van der Sluis Stalen Meubelen'
1960: launching iconic design '540 sofa bed'
1990: recognition 'Knight of the Order of Orange-Nassau'
Until 2000: involved within the company together with his 2 brothers Leo & Theo, after which it was taken over by the next generation.
2023: VDS Inbuco (parent company behind Design in Box) has now grown into a modern company with 80 employees and production locations in the Netherlands & Germany.
High-res footage can be found HERE (packshots & atmospheric images).
Would you like an interview with founder Pim van der Sluis about Design in Box? Would you like more info, are you looking for additional imagery, do you have a great idea for a collaboration or would you like to borrow furniture for a photo shoot, event or TV show? Feel free to give me a call as well!
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